When you discover a tap room that you carry on back again to, it probably isn’t solely due to the great craft beer. It would have something related to architecture. Test that theory, the next time you visit that tap room notice the style features, because those attributes are likely what gives that tap room its character that is appealing.
Architects I met with for this informative article, all devoted to brewery designs, tell me there are many design factors that produce for an environment that plays a part in a standard sense of comfort and appeal. The short list of factors architects considers inside their design recommendations include: using colors; acoustics; aroma’s; music; furniture; and ease of movement within the space. “The key is putting the proper combinations together that address the demographics of the community and customers who’ll visit the space”, says David Madsen, a Reno brewery architect.
If done properly, the brewery ‘s architectural design is area of the brewery brand. Many in the craft beer movement are giving consideration to coming changes to a post COVID; undoubtedly changes already are being anticipated and planned.
“Our clients affirm that the craft beer industry is inherently social, and, therefore, craft beer relies upon community-oriented gathering spaces to bring people together, says Rebecca Spears, Partner in RB+B Architects in Ft. Collins, CO.
Simply stated, architectural design in a tap room must maximize opportunities to create visits and product trials, and visually promoting a total brand image birra artigianale. Therefore, breweries are always reviewing their target market and attempting to anticipate changes in consumer preferences. Customers dictate branding and architectural design showcases brand. A tap room’s ‘feel’ is the best opinion of a brandname, it could be stronger than a can on an extremely crowded shelf. From the consumer’s perspective they may be asking: What’s this brewery doing for me personally for my visit?
The Post Pandemic period, of which there’s no agreement when it could end, will most likely bring changes to the way consumers view their brewery experiences. These facilities are addressing be beyond a DIY project, where they utilize a natural industrial ambiance with picnic bench tables. From interviews with breweries and architects devoted to the craft beer industry, the absolute most noticeable evolution are breweries upgrading production facilities and thinking more about public space designs that showcase an experiential and destination orientation.
Consumers need to recognize that breweries cannot build just any tap room they like, too many factors come into play allowing for that: construction codes; zoning; health board requirements; taxes; environmental considerations; etc. Additionally, the smart question that must be answered at the start is: What’s the consumer desiring now and what will be coming? Changes may happen, if nothing else, from competition and local laws.
“Within the last decade we have been involved with over 170 brewery projects and continue to do work for them. They recognize changes due to the maturing of the craft beer industry and need certainly to improve their brand. These changes are increasingly being adopted by breweries and are not going unnoticed by consumers”, says T. Dustin Hauck-President of Hauck Architecture. “We’ve built an organization focused on the craft beverage and hospitality industry. In the past few years, we have noticed a significant increased curiosity about clients evaluating their image. Upgrading a brewery’s architecture and tap room experience is a significant statement to a residential district and their brand” ;.
Before shifting to fairly share TR changes Post Pandemic, I found this anonymous quote that summarizes why architecture is very important in adding permanency to the craft beer category. “An architect can influence consumer perceptions with his/her design by understanding what sort of building’s design can impact a person’s behavior, mood and perception of a brand” ;.The COVID-19 Pandemic has forced people to really have a new appreciation of space (a facility) that matches a personal style.
Note to the reader: I’m not an architect, I do not know one, but did make a lot of calls about that obscure subject that does impact the craft beer industry. Applying an oft used political saying-all craft beer is local! I do want to add a new dimension to the main topic of changes arriving at craft beer that is addressed by the architectural industry. Now however let’s move on.
It is a well known fact that design/visuals influence purchase habits, that is why breweries and all beverage alcohol producers spend a lot of time and money on labels. Getting someone to try a brand of beer could be the start to the consumer relationship, but the item must support an acquired image, expectations, and advertising message.
May be the tap room adding value to the consumer experience and adding value to the brewery? Public spaces or brew pubs run the gambit relative to investments, however it isn’t about the amount of money, it is approximately delivering on an event commensurate with a market demographic. That is what the buyer is buying.