Before diving into the planet of social media marketing marketing, look at this valuable advice: don’t be everywhere! As tempting as it seems to participate every existing social media marketing site there’s, you simply won’t have sufficient time to do so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined several sites, if none of those work to widen your reach, turn contacts into customers, and boost your sales, your efforts could be in vain.
And because it’s recommended that you join only 2 to 3 social media marketing sites, you need to be very picky. You’ve to decide on the ones that will continue to work best to your advantage and offer you that which you need. Facebook, Twitter, and Google+ might be on the top of listing of popular social sites but this is not a certain guarantee that they can help your company online. To create a good choice, you need to first understand the various kinds of social media.
The three types of social media marketing:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the proper execution of text, video or graphics. In addition, it gives the chance to publish about a certain topic while allowing people to provide comments and interact with this content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an online community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for example photos, videos, and audio. Email Extractor Software Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The next type include wikis and social bookmarking sites. Wikis follow exactly the same concept whilst the encyclopedia, providing a wealth of information about different topics. It makes for creating and editing of informative content. Wikipedia is the top example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share website pages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Given that you realize the basic types of media sites, the next thing is to know which factors to consider. Consider these following questions:
Where are your potential customers?
Each site has its unique culture, attracting a certain sector of consumers. LinkedIn, for instance, suits professionals, and could be your very best bet if these are individuals you intend to touch base to. Younger casual netizens, meanwhile, can be found on Facebook and Twitter.
Which kind of content do you intend to share?
Social sites use different architectural structures, meaning each has its means of letting users share content. Have you been considering video marketing? YouTube is the top option. Pinterest and Instagram are good for those who’ll be sharing plenty of photos to attract customers. For text and links, Twitter and Facebook are the ideal platforms.
Just how much time and budget have you got?
Time and budget also play a role in your decision. You’d have to study the sites’features along with marketing platforms. Though some provide free advertising, others need a fee. Some sites tend to be more time-consuming to handle while others would only take a fraction of one’s time and energy to use and maintain.
Understanding the various structures of social media marketing and taking into consideration the abovementioned factors can assist you to land the best choices for the social media marketing marketing needs.