It is rare to talk to a business owner who uses Twitter but who doesn’t want more followers. Several might say the numbers aren’t important and they are only concerned with “quality followers.” However, it’s generally the people who just have several followers who get this argument.
As a business owner why would you need more Twitter followers? Listed below are three reasons:
1. More followers provide social authority. The same as every other ranking system, the larger your follower count, the more folks buy Facebook page likes (your customers) assume you’re an expert-or at the very least someone interesting and popular. It may not be valid, but it’s the way it works in a global where there is a ranked list for everything.
2. More followers extend your influence. Twitter is the right tool for spreading tips to a wider audience. If you have ideas worth sharing, why wouldn’t you intend to spread them to as many people as you can? Twitter helps it be ridiculously easy to complete this. The bigger your follower count, the faster your ideas will be spread and shared.
3. More followers results in more sales. You’re likely on Twitter for certainly one of three reasons: To be entertained, to network with others, or to sell your stuff. Whether it’s a brandname, an item, a service, or possibly a cause, more followers provide the opportunity to generate more leads and more conversions. It is a wonderful marketing tool for small businesses.
Before I share with you some suggestions on the best way to increase the amount of your Twitter followers, I believe that it is important that first I ought to tell you how not to complete it.
Don’t attempt to cheat the machine and try to get instantly attract tens and thousands of followers overnight. If something sounds too good to be true, it probably is. If you don’t are a celebrity who has developed a vast audience in some other media channel, attracting followers is going to take time and effort but the investment will be worth it.
How about buying followers? All things considered, you can find many individuals promoting this type of service.
The first reason you wouldn’t might like to do this is because it goes against the Twitter rules. But worse than that’s the very fact buy Twitter followers these so-called followers have absolutely no affinity, connection or fascination with you or your business. It will be like your company sending an immediate mailing to an un-targeted, generic list. The list will be worthless.
Instead of using these supposedly fast-track methods for gathering your follower count, I wish to share with you some of my favourite proven ways you may get more loyal twitter followers.
Engage and Inform
Twitter is about engagement. It is an active and quick platform, so you will need to create content that educates, informs, entertains or inspires your followers. This can be done by sharing a great mixture of content, both your own personal and other peoples. You will quickly build a sizable following of men and women who would like to hang out with and follow you since they like what you’re saying or sharing.
Proudly display your Twitter button link
If you’d like visitors to your website to follow along with you on Twitter then make sure they could see your Twitter button link. You’ve to make it obvious to them. Don’t bury the Twitter button at the bottom of your website or blog page. Make it prominent and ask your visitors to follow along with you. If they are on your website they are obviously thinking about learning more about you and everything you have to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a link to your Twitter account. (An email signature is small little information that gets attached automatically to the end of a message message. People typically put their name and contact details in the email signature; however, you’re free to place what you may like.) Make following you on Twitter easy. Again, don’t make sure they are hunt for you.
Add your Twitter ID on your company cards and letterheads.
Although this won’t build you a huge following quickly it is a great habit to get into and is equally as important as adding your physical address, telephone number and email address.
Avoid an excessive amount of promotion.
Yes, you can promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you must not cross. If you do, you appear just like a spammer-or just clueless. Not only can you NOT get additional followers, you’ll need replacing your existing followers and most of them will just unfollow you.
Actively follow other people on Twitter.
Start your networking efforts by learning to be a follower of individuals you admire in your industry. Read their tweets to obtain a sense of who they are and what their objectives are on Twitter. It is recommended to follow along with as many people in your industry or sector as possible. Once you have found people and started to follow along with them, it can give them the opportunity to see both your good content and your online presence. They’re then prone to reciprocate and follow you back, as will many of the followers who may even come out to be potential customers.
Place your Twitter name in mass media campaigns
If you set adverts in magazines, on television or radio, you will need to make fully sure your twitter name will there be for several to see and hear. Simply add the # (hashtag symbol) followed by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only path to get noticed by those who don’t follow you, but you have to make your posts simple for others to retweet. So keep your tweets short enough for people to be able to add the RT symbol and your username (“RT @yourcompanyname”). So as an example, let’s say your name is 14 characters long you will also need to include the space. That means, in order to be retweetable, your tweet could be no more than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so allow it to be easy for them to hop over to your Twitter account if they visit your Facebook profile. The best place will be in the “About” section.
Picture Twitter as a consistent, fast flowing stream. Tweets flow past and in many cases are never seen again. Therefore, you will need to keep your Tweets flowing so that you aren’t forgotten. Be obvious. Stand out in the crowd and you will get a many more followers.
Connect to Twitter from LinkedIn.
Having a Twitter link on your LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so ensure that one can be your Twitter account. It will be suitable for networking, especially with the movers and shakers in your industry.
Reply to others publicly.
I used to answer people via Direct Message, thinking what I’d to express was irrelevant to the majority of of my followers. Because I wasn’t replying in public areas, this made me look unsociable. So now, I reply almost exclusively in public areas, and really, the only real those who see those messages are those who follow both me and anyone I’m replying to that will be merely a small subset of my followers. By doing that, my tweets are sociable although not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you link to others, the more folks will reciprocate, and that’s precisely what must happen for you really to grow your follower count. You need others to introduce you to their followers. However, don’t request a retweet too regularly. Once in some time is okay but if you simply post content worth retweeting, people will gladly do it for you personally and never having to ask!
These tips will really help to improve your follower numbers and develop they give you some inspiration. That being said, you will need to remember: If you are at the start of your Twitter journey, nobody is actually likely to be paying much focus on you.
Initially your posts will be lost in a sea of other messages which can be competing for attention, but on the plus side you can find not likely to be too many those who might find your messages until you build-up a sizable following, so this is the perfect time to make a few mistakes.
Remember: Twitter takes a lot of work, includes a tiny steep learning curve and could be a pretty scary destination for a be on day one. You will find all those confusing characters and symbols, strange shortened links, pressure to follow along with people you don’t know and so many daunting acronyms and buzz words, not to mention the hashtag.
Even so, despite having a lot to learn and having to put in some effort, you’ll still have a lot of fun and it will certainly give your company and your brand a boost.