More and more businesses are seeking to digitally transform their organisations to generally meet the ever increasing demands and expectations of the modern, technically sophisticated customer. But few are prepared for the interior disruption this causes throughout the entire enterprise, which is why culture change and change management is really important.
For digital transformation to be successful, businesses need certainly to adopt agile methodologies, processes and working practices partner servicenow. Becoming an agile business requires a cultural change. Similarly, as digital transformation is basically driven by the changing demands and expectations of customers, customer-centric strategies are a must and successfully developing and implementing these new approaches takes a more integrated and fluid organisation.
Laying the Foundations of Digital Transformation
Businesses whose digital transformation projects fail are usually guilty of failing woefully to lay solid foundations:
Laying these foundation stones requires huge culture change within the organisation and managing this technique is challenging. Unfortunately, if your organisation really wants to be successful, it is unavoidable.
As a result of ever changing and ever evolving nature of the modern world, businesses need certainly to cultivate a culture of perpetual revolution.
The times of businesses setting a strategy for another 5 years, then waiting for the business enterprise execute that strategy, are long gone. Setting a 5 year strategy is still important, but the requirement to have the ability to rapidly pivot that strategy at will is fundamentally important to the long-term strategic success of the enterprise. Most businesses, especially big and established companies, are difficult to turn and for this reason aggressive new market entrants can sweep in and digitally disrupt industries, markets and supply chains. Established companies are too slow to respond and by the full time they’ve mounted a meaningful response, the newest entrant has established a powerful position in the market and is extremely difficult to remove. Companies need certainly to have the ability to pivot quickly to respond to new market entrants and changes in the competitive landscape.
Similarly, as new technologies emerge, customers and other major stakeholder group’s demands and expectations change. The innovation roadmap you are following today could possibly be redundant in weeks or months. Agility enables quick pivoting of development roadmaps, rapid transformation of customer-centric strategies and the re-engineering of omni-channel customer experiences.
All these cases cause enterprise wide disruption and with the frequency of the disruptions rising, a culture of change and constant revolution is really a must.