When designing a fresh website, or redesigning an older website, there’s a sensitive balance involving the creative-the look and feel of the website-and the technical-which is what makes the web site work.
Over-emphasis of just one, or the other, can lead to a website that either looks great, but doesn’t function that well, or will generate a website that functions great but doesn’t look proficient at all.
Many website designers are either very technical or very creative. Seldom do you discover a website designer who is great at both working with E commerce the technical issues of building a website and who is also a great graphic designer.
Obtaining the Best of Both Worlds
Ideally, you may wish to find an individual or company which can provide you a advanced level of expertise in the design and feel of the web site, and provide outstanding technical solutions. While graphic designers can generally create beautiful website designs, their ability to create complex technical solutions might be very limited.
And conversely, a programmer or web developer who is very technically savvy may not have the ability to give your website design that extra sparkle it needs to seriously shine.
Web Designers Are Not Programmers
Programmers create applications or software and typically have no training or expertise in what sort of website should look or function.
Most programmers, while technically competent, know computer languages inside and out and can code your website, but programmers typically have no graphic design training. Most programmers come from a university’s computer science curriculum, and few, if any, will take a graphic design class an elective. When you want your designer to have the ability to solve technical issues or at the very least oversee them, website visitors are visually interacting together with your website, so the design and feel of your website, navigation and organization of information is extremely important.
Great Website Designers See the Big Picture
Truly great website designers may have the ability to look beyond the task of creating your website, and will also wish to know where your website fits into your general marketing strategy, and what the principal goals are for the website. Too many websites are created without paying close attention to what the web site will in actuality accomplish.
Establishing primary and secondary goals for a website is very important. However, building the ultimate website that misses the mark or fails to reach basic website goals is a waste of everyone’s time and money. You are able to usually tell if your website design resource is looking beyond the immediate project by the questions they ask-or don’t ask.
Speak English, Not Techno-Babble
A great website designer will undoubtedly be knowledgeable, but won’t resort to using excessive techno-babble to confuse or overly impress a client. Great web designers know very well what they are talking about, but should not talk down for your requirements, the client.
Educated clients are the very best clients. You don’t need to know everything your developer knows, nevertheless you have to know that they are truly competent and they could communicate effectively with you. Think of your website designer like a kind of partner in your company’s marketing efforts; part of your general team.
Just Obtain it Done Already!
Great website designers are organized and can manage their time effectively. Often, technology projects take far longer chances are they need too because inadequate attention will be paid to project progress and resolving conditions that are stalling a project.
Your online developer should be described as a self-starter, and should not rely on you reminding them that the project is behind schedule. If you’re using a company to create your website, ensure there’s a project manager involved, who can provide weekly status meetings and who is pro-active in resolving conditions that will affect the time-line of the project and the web site launch date.
While many people and companies provide website design services with a higher degree of expertise, the level of professionalism varies from individual to individual and company to company.
When first contacting a possible website designer, search for signs of professionalism-or insufficient professionalism. Whenever you call them, do you obtain a phone back an appropriate fashion? Does the developer or company keep regular office hours? Whenever you send a message, can it be answered promptly and are the responses professional?
It is always best to use and avoid working with a less than professional company, but evaluating someone before you have an opportunity to start working with them could be difficult. From the first contact you make together with your vendor, be looking for signs that someone might be less than professional.
Working with an individual or even a company that is not professional will only cause frustration on your part while the project moves along or grinds to a halt. But working with an individual who understands the company world and values your time, returns your calls and emails promptly and professionally, will help make the project experience a whole lot more pleasant.
Five Tips for Locating a Great Web Designer
1) Get referrals.
When you have business associates or if you know business owners who’ve great websites, question them who provided their website expertise, and if they’d recommend a developer or company to you.
2) Review portfolios or example websites.
Have potential designers you’re considering to exhibit you their work and to walk you via a few website projects, explaining their development process in detail.
3) Ask questions.
Interview your potential website designer, in the same way you’d when interviewing you to definitely work for you. While it may be a short term assignment, it’s still an important project and both time and money reaches stake.
4) Get a detailed proposal.
Prior to starting your project, ensure that you get a detailed written proposal from your resource. A clearly written proposal will detail the technical method of be used, all work to be provided by the web site vendor, all project costs and assumptions.
Ensure the proposal details all the project requirements and spells out how additional work will undoubtedly be defined and approved. Ensure the proposal clearly details the responsibilities of both parties so there’s no finger pointing if there are project delays.
5) Check vendor references.
Before signing a proposal or giving anyone a go-ahead on your project, make sure to get references for both individuals or the business you’re considering using for your project.
Call and talk to previous clients who’ve worked with the potential website designer and make sure to ask how issues with the project were dealt with.