Outsourcing SEO offshore is becoming increasingly popular as a practical option for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favourite choice from where SEO is outsourced. This really is no surprise considering the fact both countries have abundant method of getting skilled laborers in the field of information technology.
Naturally, projects wanted to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the alternative happens in the east. Unfortunately, some western SEO companies responded by maligning the grade of SEO services supplied by offshore companies. To some degree, their sentiments are understandable but when you pay a detailed attention to their logic, you will realize exactly how self-serving it is.
Offshore SEO Service Equals Poor in Quality
This is actually the first attack you will commonly hear from western SEO companies. Somehow this is true, in exactly the same manner that it is also true in the west. What I’m trying to say is, not absolutely all offshore SEO companies deliver crappy services and not absolutely all SEO companies in the west are reputable.
On the contrary, offshore SEO companies are in fact a lot better than their western counterparts. In the west, SEO is certainly caused by done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They are not merely housewives with minimal SEO training but they’re highly skilled professionals with in-depth understanding of SEO that has been acquired from intensive trainings.
In the Philippines, SEO professionals need to keep on top of their games. They’re going through a lot of trainings, seminars and workshops to have edge over their peers, which explains why many of them have other skills like web design, graphic design, programming etc. This is vital if they want to keep their job. Why? Because competition is fierce. There are certainly a lot of skilled SEOs but there is a few position to fill. Essentially, whenever you use SEO businesses in India and the Philippines, you are working with the bests.
One of the biggest challenges that SEO companies in the Philippines and India face is language. Because so many of the clients are coming from the US, UK, Canada and Australia, they need to use English in their SEO campaign. Since English is not their first language, you’d expect problems making use of their grammar. Fortunately, this is incorrect for many offshore companies. A large amount of SEO organizations in India and the Philippines employ professional writers due to their content needs. Some western companies resort to providing their own content to SEO companies to make certain correctness in grammar.
And to assume why these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, mainly because English is not their first language, is an excessive amount of an assumption. You do not must be an English speaker to recognize that businesses operate for exactly the same reason – to produce profit. Proper realignment of your SEO strategies to attain your client’s goals and objectives do not depend on your own comprehension of the English language. SEO Nebraska
The main selling proposition of SEO outsourcing companies offshore is cost-cutting. This really is made possible because offshore companies generally speaking operate at a much cheaper cost. Employees are paid a meager salary, almost a next of what an American SEO is paid. Or can it be really meager?
To compare two professionals from two countries based on their salary without taking into account their country’s standard of living is not fair. Similarly, saying that SEOs in India are exploited simply because they receive just a quarter of the salary paid to an American SEO, is moronic. The price of residing in India is much cheaper set alongside the US, meaning even when their salary is smaller, their purchasing power compensates for the difference.
Clearly, there are certainly a lot of misconceptions about offshore SEO companies. Problems have been identified which are mutually exclusive to western SEO companies. Results from your SEO campaign is not correlated to whether you outsourced your SEO offshore or not. It’s more of the method that you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not just a bad decision, in fact, it provides plenty of benefits to your company.